- What is the problem? (Mission)
- How do we behave as a company? (Values and Behaviors)
- What do we want to accomplish? (Organizational Priorities)
- What does the future look like? (Vision)
- How do we measure it? (Organizational Results)
- Where do we compete? (External Analysis)
- What does our organization look like? (Internal Analysis)
- How do we win? (Value Proposition)
- What capabilities do we need? (Business Capabilities Matrix)
- How do we know if we are winning? (Operational Scorecard)
- What do we do every day? (Key Activities)
- How do we improve? (Initiatives)
Listen to the audiobook about the 12 Strategic Questions – text STRATEGY to +1 615-378-3097.
