Unveiling The Power Of A Value Proposition
Can you state your business’s value proposition in a few short sentences? If not, how are you marketing effectively and discussing your company’s products or services with potential customers? Business competition is fierce, and customer loyalty is pivotal. This means that having a strong value proposition is like having a beacon that guides your business…
Leaders and Legacies
It was great to be interviewed on Leaders & Legacies podcast. I’d really love if you gave this episode a listen. In this podcast, I was interviewed by Craig Andrews if Allies4Me. We spoke about the importance of true strategy over mere long-term planning. We discussed how I believe that many businesses, especially those with…
Beat The Competition By Avoiding These Common Missteps
Operating a small business is certainly a rewarding endeavor, but it definitely comes with its own set of challenges: striving to make a profit, trying to satisfy customers, and motivating employees. Often, these challenges arise from common mistakes made by management. Watch Out for These Missteps Lack of Clear Goals and Strategy: Many small businesses and…
Key Success Measures to Drive Business Forward
Maybe you’ve heard of KSMs, and maybe not. So, what are KSMs? These are “key success measures” (quantifiable metrics) that can guide small businesses in their quest to achieve specific goals and drive business success. These indicators can offer a clear and concise snapshot of various business activities and performance areas. By utilizing KSMs, businesses…
SCORE Connnect
On this episode of SCORE Connect, Anna-Vija McClain is joined by Debbie Radish-Respess, Executive Coach, Business Consultant, and Co-Founder of Visionary Horizons, to discuss setting up your small business for success. Watch the interview on NewsChannel 5
You Have a Toxic Employee, Now What?
If you’ve ever had employees, chances are you might have had (or have now) an employee that you would have to classify as “toxic.” If you’ve never had a toxic employee, then consider yourself fortunate. Toxic employees are no fun and can quickly poison other employees’ minds. They can negatively impact team morale, productivity, and…
Embrace Change for Business Success
We all frequently get stuck doing things the same old way. This holds for the business world as well. If management is not careful, innovation is quickly forgotten with the pressure and time constraints of just operating a small business or SME. Certainly, change is not easy, but change is an inevitable part of everything…
Why Diversifying Your Customer Base Makes Sense
Recognizing the significance of diversifying a business’s customer base is crucial for the long-term success of a business. Relying solely on a specific group of customers can pose risks, as changes in their preferences or general market conditions can negatively impact revenue. Expanding a customer base to include a wide target market (whether business-to-consumer or…
Why Burn Rate is Important to Understand
If a business is cash flow positive and thriving, then a burn rate is immaterial. If, on the other hand, a business is burning through cash, then knowing and understanding the burn rate is paramount. What actually, then, is a burn rate? Burn Rate A burn rate is when a business spends its available funds…
Is It Necessary to Reinvent the Wheel?
All small businesses have their way of operating their particular businesses. Some are more unique and operate more efficiently than others, but all, to some degree, want to improve operations, marketing efforts, products or services offered for sale, etc. Does this mean that each business must be innovative regarding all aspects of their businesses, or…
Every Customer Does Matter
In the hectic pursuit of acquiring new customers, growing sales, and the daily pressures always encountered in a small business or SME, it is easy to forget the undeniable importance of every customer. This is true of both management and employees who deal directly with customers. While the growth of new business is certainly crucial…
In a Retail Business, Location is Everything
In the ever-evolving world of retail, one crucial factor that can make or break a business’s success is its location. The significance of a retail location cannot be underestimated, as it directly impacts customer traffic and visibility. Whether it’s a brick-and-mortar store or an online business with a physical presence, choosing the right retail location…