Category Strategy

The Importance of a Plan B

If we’ve learned anything from the last 18 months, it’s that the world is much more uncertain than we could ever have imagined. The COVID-19 pandemic has forced businesses around the world to reimagine what their offering looks like in…

Strategy is a Verb

When we think about the traditional conception of what business strategy is, we often think of it as a noun. It’s a plan that we create, that lives in some formal document, and is supposed to act as the codification…

Evolution of Strategy: From Business Buzzword to Measure of Success

drafting instruments on top of table

What is this “strategy” that we hear so often in business jargon? Does it refer to corporate or business? Marketing or product design? Does it matter? Defining the term might be simple, but “figuring it out” is not easy. First,…

How Performance Management Impacts Organizational Culture

Performance management is integral for performance but can be easily over-complicated. There is an increasing need to steer organizational culture through performance management for enhancing overall performance. In this article, we’ll learn: ● What is performance management● How performance management…

Hope Is Not A Strategy

close-up photography of person holding green leaf plant

If your company is adopting a wait and see strategy for survival and growth, then prepare now to lose your business. Hoping for better days ahead or relying on government handouts during the pandemic is not an effective long-term business…

Top-Down or Bottom-Up?

For years your business was doing well, more than well, it was doing excellent. But now things have taken a turn for the worse and the worst thing is, you can’t find the root of the problem. The strategy you followed…