Category Strategy

What is Strategic Planning?

Free stock photo of accomplishment, achievement, business

If you ask 100 business owners, coaches, or consultants, you will probably get 100 different answers. But the answer is in the name. Strategic Planning = Strategy + Planning Bur, unfortunately, I find that most strategic planning is heavy on…

Strategic alignment: Why it matters and how you do it

Do you know why 52% of projects fail? Because the company lacks strategic alignment. If you have a misaligned strategy, your employees feel like we did while watching the movie, Tenet—confused, frustrated, and unsure of what direction things are moving. Strategic alignment is how…

Strategy Evaluation

The process of strategy evaluation is often overlooked in the overall strategic management process. After the flurry of activity in the initial planning stages, followed by the reality check of executing your strategy alongside business-as-usual, strategy evaluation is often neglected.…

You Can’t Set Targets Without Context

black and white round analog clock

Business Owner: We have a goal of 20% EBITDA. Me: How did you come up with that goal? Owner: We want to double our EBITDA in 5 years. Me: Do you realize that the best-in-class EBITDA for your industry is…