Category Strategy

Study Your Competition

white and brown concrete house

Do you know what your competition does, how it markets, and its strengths and weaknesses? If you don’t know, you should know. Obviously, you should know everything there is to know about your own business, but it is vitally important…

What is Strategy?

Here is a fun fact about strategy: The word “strategy” comes from the Greek word “στρατηγική,” which is a compound word that stems from the words στρατός=army and άγω=lead (I’ll spare you the 2-hour linguistics lecture behind it). So, literally,…