Category Strategy

The Nine Essential Questions for Strategy Planning

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It is the time of year when many companies start planning their strategy for the following year. Unfortunately, much strategy planning is an exercise in futility – plans are shelved quickly and don’t address what needs to be addressed. Part…

Is It Time for Your Business to SOAR?

An organization needs strategy tools that focus on more than just repairing weaknesses. The company-wide vision must also amplify internal strengths—both current successes and aspirational opportunities. A SOAR analysis can be the perfect strategic tool for future-focused goal creation. This…

Beat, Don’t Meet, The Competition

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How does a business get ahead of the competition, or is it an easier path simply to meet the competition? Does meeting the competition with similar operations, marketing campaigns, and pricing produce a higher net profit than trying to disrupt…