The 3 Whys
I know a lot of business struggle with the “Three Uniques.” I have seen a lot of “uniques” that aren’t unique, or at least aren’t unique to their prospects (they might be the only family-owned HVAC company in town, but…
Category Strategy
Make The Sales Process a Competitive Differentiator
Businesses operate in a highly competitive environment. A unique sales process can be a defining strength for a business as it competes with direct business rivals. A defined sales process aims to ensure buyer satisfaction and generate higher revenues. …
The Nine Essential Questions for Strategy Planning
It is the time of year when many companies start planning their strategy for the following year. Unfortunately, much strategy planning is an exercise in futility – plans are shelved quickly and don’t address what needs to be addressed. Part…
Is It Time for Your Business to SOAR?
An organization needs strategy tools that focus on more than just repairing weaknesses. The company-wide vision must also amplify internal strengths—both current successes and aspirational opportunities. A SOAR analysis can be the perfect strategic tool for future-focused goal creation. This…
How to Perform a Gap Analysis: 5-Step Process
Most of us have a rough vision of where we’d like to take our organization. But sometimes, knowing where and how to begin can be challenging. This is where the process of gap analysis comes into play. Gap analysis is…
How to Prioritize Projects: The 2 Principles Businesses Ignore
Project prioritization is more than just resource allocation. It is, first and foremost, a strategic decision. Whether you prioritize your projects effectively depends on the clarity of your strategic intent and the accuracy of the expected value generated by each…