Can you state your business’s value proposition in a few short sentences? If not, how are you marketing effectively and discussing your company’s products or services with potential customers? Business competition is fierce, and customer loyalty is pivotal. This means…
Operating a small business is certainly a rewarding endeavor, but it definitely comes with its own set of challenges: striving to make a profit, trying to satisfy customers, and motivating employees. Often, these challenges arise from common mistakes made by…
Maybe you’ve heard of KSMs, and maybe not. So, what are KSMs? These are “key success measures” (quantifiable metrics) that can guide small businesses in their quest to achieve specific goals and drive business success. These indicators can offer a…
If you’ve ever had employees, chances are you might have had (or have now) an employee that you would have to classify as “toxic.” If you’ve never had a toxic employee, then consider yourself fortunate. Toxic employees are no fun…
We all frequently get stuck doing things the same old way. This holds for the business world as well. If management is not careful, innovation is quickly forgotten with the pressure and time constraints of just operating a small business…
Recognizing the significance of diversifying a business’s customer base is crucial for the long-term success of a business. Relying solely on a specific group of customers can pose risks, as changes in their preferences or general market conditions can negatively…