Category Small Business

The Importance of Post-Sale Follow-Up

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Big businesses do it. Small businesses do it. Every business should do it, but do what…customer follow-up. Customer follow-up after a sale is of paramount importance for several reasons. It is a critical element of customer relationship management and contributes…

Build a Great Team

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A dedicated team is crucial for achieving business success regardless of the number of employees (few or many) a small business or SME might have. When a business has a group of employees committed and focused on achieving common goals,…

Harnessing a Runaway Business

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The usual goal and desire of every owner or manager of a small business or SME is to grow as fast as possible, creating a long-term profitable and sustainable business. But can a business grow too fast? Yes, a business…

The Power of Curb Appeal

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Not every business is in the retail sector, but if a business falls into this category or has a showroom or other property, the power of curb appeal cannot be underestimated when it comes to influencing customer perception and decision-making.…

Testing What Works with Your Marketing

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Almost every business in existence does some type of marketing…certainly, some more than others, and certainly, some more successful than others. A portion of business success is often determined by the ability of a business to make informed decisions regarding…

Drive Business Success with Customer Feedback

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Customer feedback is incredibly valuable for businesses looking to improve their products and services. By actively seeking and listening to customer opinions, businesses can gain insights that lead to increased customer satisfaction and ultimately drive business growth. These actionable insights…