Businesses of any size can use measurements (KPIs or key process indicators) to improve operations and, ultimately, net profit. Key measurements can and should be used to assist in operational analysis and, ultimately, drive business improvements. It is a must…
It is well documented that the failure rate for small businesses and SMEs is staggering. By most estimates, 70% of startups will be operating in two years, but only 50% will still be operating in five years (U.S. statistics). Although…
Although many customers are point-of-sale or one-time purchasers of products or services, the path to building a long-term, sustainable business is a process that involves much more than one isolated sales transaction at a time. Ultimate buyer success depends on…
Email campaigns, sometimes referred to as nurturing campaigns, refer to the cultivation and growth of existing, potential, and/or prior prospects in order to create new opportunities and business growth. Although email campaigns have been around for a long time, utilizing…
Yes, even small businesses and SMEs have a need to mentor. Mentoring is a relationship that is formed between two individuals…one with more experience, more knowledge, and more expertise and one with less experience, less knowledge, and less expertise in…
Businesses have always had the need for effective leaders. Certainly, many businesses prosper despite not having a strong leader at the helm. The super, successful businesses, however, have really effective leaders. They know how to make the right decisions at…