Some might say that marketing is easy, especially if there is an unlimited budget. Money can be spent on numerous components aimed at a very broad target audience. Some aspects of the campaign might work effectively while other aspects of…
Small businesses are not exempt from this requirement. In fact, it might even be rationalized that knowledgeable employees are more important in a small business than they are in a large enterprise because there is no redundancy of job functions.…
Many factors are involved in making a business successful, and many factors contribute to business failure. Two contributing factors to business stagnation or, even worse, business failure are lack of integrity and credibility. This is true for any type of…
Business fraud occurs everywhere. It happens in small businesses, large businesses, rural areas, metropolitan cities, startup businesses, established entities, for-profit businesses, or non-profit organizations. The perpetrator might be a Baby Boomer, GenX, or Milliennial. It doesn’t matter. Dishonest and/or desperate…
Businesses strive to achieve customer or client loyalty in numerous ways. This might be accomplished through: Branding Exceptional customer service High-quality products or services Competitive pricing Loyalty programs Special sales Efficient operations User-friendly websites Stress-free access when trying to reach…
Businesses are always trying to figure out exactly how to price their products or services. Many factors are taken into consideration…supply and demand, fixed costs, competition, quality, projected gross profit as well as a unique value proposition. In addition to…