No small business owner or manager thinks that occupational fraud can or will happen to them. Guess what? Business fraud happens all the time…every day in every city, small or large, and to any size and type of business. And…
Loyal customers are the lifeline of any small business. They are needed for current survival and long-term growth. Acquisition vs. Retention There is no exact number, but most sources consider the cost to acquire a new customer to be approximately…
Satisfied customers return to purchase again, and it is returning customers combined with new customers that create business growth and long-term success. In a competitive business environment, there are generally numerous products and services of essentially the same quality available…
It’s great to have a huge vocabulary of industry-specific terms, acronyms, and buzzwords, but the greater value is making sure that your listener (your customer) understands exactly what you are saying. It is not always the business that has the…
All businesses require teamwork in order to achieve optimum efficiency and productivity. Even a small business with a limited number of employees needs everyone working together to achieve goals, service customers, and make sales. When this occurs with repeated frequency,…
Quality has always been important to buyers. In today’s marketplace still reeling from the after-effects of the COVID pandemic, it is even more important. If you don’t think quality matters, just ask customers. Regardless of the business sector (retail, service,…