Category Small Business

Market Wisely By Testing

brown and white owl

In most marketing campaigns, there will very likely be a number of marketing components all working simultaneously to achieve one or more objectives. These components might include different types of advertising, a website, email campaigns, social media, pay-per-click, or even…

Know Your Business Life Cycle

Businesses, somewhat similar to humans, go through different life cycles. Regardless of location, industry, organizational formation, or the number of owners, businesses move from one phase to the next phase in a rather predictable and sequential manner. It is important…

Is Your Business Small Or Entrepreneurial?

Many small business owners say they have an entrepreneurial business and many entrepreneurial owners say they have a small business. If this sounds a bit confusing, it can be since the phrase small business owner and entrepreneurial business owner are…

It Can Change In An Instant

round Timex analog clock at 2:33

What can change in an instant? Answer: any business. It can take literally years for a business to build a solid reputation, however, that reputation can be changed in an instant. Business reputations are built on integrity and credibility. Integrity…

Increase Pricing The Right Way

An ongoing dilemma with small businesses is figuring out how to successfully raise prices without alienating customers resulting in an eventual loss of business. A business might want to raise prices (1) to compensate for higher operating and inventory costs…