For small businesses that choose to use the services of a local marketing firm, selecting the right firm is an essential goal achievement. Marketing firms offer services to help small businesses reach target audiences and increase their visibility. In today’s…
Small businesses have a never-ending dilemma of how to compete against larger companies that target their same customers. This situation will not change, so small businesses must develop strategies to compete, remain profitable, and grow. While larger businesses may have…
Quick answer: definitely yes. Employee turnover is an important measurement for small businesses to track and understand. It is the rate at which employees voluntarily leave or are terminated and replaced in a business. This metric can help employers identify…
Calculated risk-taking is a strategy that small businesses use to identify and pursue opportunities that can bring in higher profits while minimizing the potential for losses or failure. It involves testing different solutions (assessing the risks) associated with a particular…
Scaling up a small business is a challenging but rewarding process. The expression is used frequently, but what does it mean? Scaling up involves taking a business from its current state and expanding it to reach new heights. It is…
From restricted cash flow to poor employee morale, small businesses and SMEs can experience various issues or problems that ultimately affect net profit. The ramifications, such as a loss in productivity and sales, can be immediate. At the same time,…