You have probably heard the phrase, “Now that you’re a customer, the honeymoon is over.” This phrase represents the opinion that after a company has a customer, it can stop making the same efforts that first drew the prospect in…
Social media has revolutionized the way businesses interact with their customers. For small businesses, leveraging social media can be a game-changer, offering an affordable and effective way to reach a broad audience. Watch on YouTube Importance of Social Media Social…
Email marketing remains one of the most powerful tools for driving sales in today’s digital marketplace. A well-crafted promotional sales email can significantly boost revenue, enhance customer engagement, and solidify brand loyalty. However, writing an effective promotional email requires a…
While inventory theft and shrinkage have always been problems for businesses with significant inventory, the past couple of years have been especially problematic for big box stores, small businesses, and SMEs. Shrinkage occurs when a business’s inventory levels do not…
Break-even analysis is a financial calculation that helps determine the minimum level of sales necessary to cover all fixed and variable costs associated with producing a product or service. The break-even point is when total revenue equals total costs, resulting…
Operating a small business is a multifaceted endeavor that requires a unique blend of skills, qualities, and characteristics. While managing a small business is a challenging journey filled with uncertainties and obstacles, and there is no single formula for success,…
