In the first episode of The Process Leadership Show, Brian and Craig discuss why brainstorming usually is unproductive and introduce a new model of Better Brainstorming: The Creativity Cube. For more information about Better Brainstorming using The Creativity Cube, head…
This is week 6 of the course I am taking on design. Week 6 focused on aesthetics in design. So why do aesthetics matter, especially when concerned with process design? Aesthetics matter for the following reasons: We, as humans, value…
This is week 5 of the course I am taking on design. Week 5 focused on concept testing. The purpose of concept testing is to determine if we are meeting user needs. There are two primary methods of concept testing –…
This is week 3 of the course I am taking on design. Week 3 focused on turning user needs into design concepts. Design concepts are a visual representation of a solution. There are four elements to a good concept: 1.…
