Attention: Entrepreneurial Law Firm Owners
Transform Your Law Practice from Overworked to Outstanding with Elite Competitive Strategy
Strategy planning and implementation support designed exclusively for entrepreneurial attorneys who want to build a practice that works for them, not the other way around.
Schedule a 15-minute discovery call with me today and learn how we can elevate your business together. Let’s unlock your potential and set your practice on the path to success.
Competitive Strategy Architect for Entrepreneurial Law Firm Owners
Are You Facing These Challenges in Your Law Practice?
As a dedicated law firm owner, you excel at practicing law, but these challenges can hold you back from achieving your full potential. Does this sound familiar?
Your Guide to Strategic Excellence
You shouldn’t have to choose between a thriving practice and a balanced life.
While most law firm owners are caught in the cycle of working harder without seeing proportional results, I bring a fresh perspective to your challenges. The legal landscape is increasingly competitive, with larger firms and tech-enabled competitors constantly raising the stakes.
What’s been missing isn’t more effort or legal expertise—it’s strategic clarity and implementation support from someone who sees your practice differently.
My background in elite competitive strategy gives me a distinct advantage: I’m not constrained by “how things have always been done” in the legal industry. Instead, I apply proven business principles from multiple industries to help law firms create unique competitive advantages their rivals can’t easily replicate.
As a strategic advisor to multiple seven-figure businesses with specialized training in competitive positioning, I’ve helped entrepreneurial professionals transform their practices from overwhelming to outstanding. My outsider perspective allows me to identify opportunities and solutions that those entrenched in legal industry traditions often miss.
I’m not here to offer generic business advice or theoretical frameworks. My approach is practical, tailored, and focused on implementation—because strategy without execution is just an expensive conversation.
Let me help you build a practice that stands out, commands premium rates, and runs efficiently so you can focus on what matters most to you.
FirmFoundation: Strategy Planning
Transform your law firm’s market position with my comprehensive strategy planning. This intensive session helps you identify untapped opportunities, develop clear competitive advantages, and create a roadmap for sustainable growth. We’ll analyze your current market position, identify strategic gaps, and build a customized plan that differentiates your practice from competitors.
Perfect for law firm owners who need clarity on their strategic direction and want to establish a solid foundation for growth.
What You Get
Escape the Commodity Trap
Stop competing on price and start competing on value. Our strategic positioning framework helps you identify and develop unique advantages that justify premium rates. Instead of racing to the bottom with competitors, you’ll build a practice that attracts clients who value expertise over discounts.
Clients working with us have increased their average case value by repositioning their services around specific client outcomes rather than legal deliverables.
Build a Self-Managing Practice
Create systems that work even when you don’t. We’ll help you develop operational frameworks that reduce your personal involvement in day-to-day management while maintaining quality and client satisfaction.
Our clients typically reclaim 10-15 hours per week through strategic delegation, process optimization, and effective team structures—time they can reinvest in high-value activities or personal pursuits.
Develop Sustainable Competitive Advantages
Stand out in ways competitors can’t easily copy. Unlike marketing tactics that can be quickly replicated, we help you build structural advantages based on your unique strengths and market position.
Law firms implementing our competitive strategy framework report higher client retention rates and significantly reduced price sensitivity, creating predictable revenue streams that support long-term growth and stability.
The Process
1. Assessment
We begin with a comprehensive evaluation of your current practice, market position, and competitive landscape. During this 90-minute strategic assessment, we’ll identify your firm’s unique strengths, uncover hidden opportunities, and pinpoint the specific challenges holding you back.
You’ll walk away with immediate insights you can implement, even if we never work together again. This is where we determine if we’re the right fit for each other and develop a clear picture of what success looks like for your practice.
2. Architecture
Building on the insights from our assessment, we craft a unique competitive position and compelling value proposition for your firm. In this phase, we will develop a strategic framework that leverages your strengths and addresses market opportunities,
create a distinctive market stance that sets you apart from competitors, and design a value proposition that resonates with your target audience.
You’ll gain a clear, actionable strategy that aligns with your vision and capitalizes on your firm’s unique advantages. This blueprint will guide your decision-making and resource allocation moving forward.
3. Implementation
With your strategy defined, we move into execution mode. During this crucial phase, we will determine the specific capabilities required to support your competitive position, establish Key Performance Indicators (KPIs) to measure progress and success, and define strategic initiatives to bridge capability gaps and achieve desired outcomes
You’ll leave with a concrete action plan, complete with timelines and accountability measures. This ensures your strategy doesn’t just remain a document, but becomes a living, breathing part of your firm’s operations.
4. Evolution
As your practice evolves, so will your strategy. In this phase, we help you refine your competitive advantages, scale what’s working, and adapt to changing market conditions. You’ll develop the strategic thinking skills to continue growing your practice independently.
The result? A thriving law practice that stands out from competitors, commands premium rates, and operates efficiently—giving you the freedom to focus on the aspects of your business and life that matter most to you.
Testimonials
Craig has been a great addition to my team as a fractional COO. He has assisted in setting measurable goals and KPIs and has been able to get the team more organized, efficient, and utilizing technology to the fullest. If there is a question, Craig doesn’t hesitate to find the answer and offer suggestions on how to get things done.
Craig was extremely professional and knowledgeable. He assisted my firm with improving operations and efficiency and was able to jump right into the projects quickly. I appreciated his insight and would highly recommend him!
Craig is smart, kind, and just super likable. He is an incredible COO! He is structured and helps challenge the team while having fun and making astonishing progress. Craig’s resources are fantastic and if you get the chance to work with Craig you won’t regret it! It was one of the best decisions of my career! Craig thanks for being you!
What Sets Me Apart
Strategic Approach vs. Traditional Legal Consulting
While many consultants offer generic advice, my approach is fundamentally different. I provide:
| Visionary Results | Traditional Legal Consulting | |
|---|---|---|
| Strategic Focus | Competitive positioning and market differentiation | Operational efficiency and compliance |
| Perspective | Fresh outside viewpoint unbound by industry traditions | Industry-insider approach limited by legal conventions |
| Strategic Credentials | Certified Strategy Planning Professional (IASP) with formal training in competitive positioning | Often lacks formal strategy credentials or relies solely on legal industry experience |
| Technology Integration | Custom tech solutions that create sustainable advantages | Standard legal software recommendations |
| Time Commitment | Comprehensive multi-week strategic process that ensures thorough implementation and lasting results | Often limited to one-day workshops with minimal follow-through or rushed implementation |
Services
FirmFoundation: Strategy Planning
Transform your law firm’s market position with my comprehensive strategy planning workshop. This intensive session helps you identify untapped opportunities, develop clear competitive advantages, and create a roadmap for sustainable growth. We’ll analyze your current market position, identify strategic gaps, and build a customized plan that differentiates your practice from competitors.
Perfect for law firm owners who need clarity on their strategic direction and want to establish a solid foundation for growth.
Visionary Velocity: 13-Week Strategic Implementation
This 13-week intensive program transforms how you work and live by implementing your strategic vision with accountability and support. We’ll take the strategic framework developed in FirmFoundation and convert it into actionable steps with measurable outcomes. Weekly coaching sessions ensure you’re making consistent progress while overcoming obstacles.
Ideal for law firm owners who have a strategic vision but struggle with consistent execution and implementation.
Ongoing Support
Get elite executive support without the full-time commitment.
Quarterly review and planning or Fractional Chief of Staff services provide ongoing strategic guidance and implementation support to ensure your practice continues to evolve and adapt to market changes. We’ll help you align your team, improve operational efficiency, and maintain focus on strategic priorities while you concentrate on serving clients and growing your practice.
Perfect for established law firms ready to scale but lacking the internal resources to manage growth strategically.
Frequently Asked Questions
How is this different from other consulting services for law firms?
Unlike traditional legal consultants who focus primarily on operational efficiency or marketing tactics, our approach centers on developing sustainable competitive advantages through strategic positioning. As a Certified Strategy Planning Professional (IASP), I bring formal training in competitive strategy rather than just legal industry experience. Our multi-week process ensures thorough implementation instead of the common one-day workshop model that rarely creates lasting change. We focus on helping you stand out in meaningful ways that competitors can’t easily copy.
How quickly will I see results?
Most clients begin seeing measurable improvements within 30-45 days of implementing our strategic recommendations. However, the most significant results typically emerge around the 90-day mark as your new positioning takes hold in the market. Some elements, like increased client acquisition and higher rates, often appear quickly, while others such as team alignment and operational efficiency build progressively over time. We’re focused on creating sustainable advantages, not quick fixes that disappear.
What types of law firms benefit most from your services?
Our approach works best for established law firms with at least 2-3 years in practice and a desire to differentiate themselves in competitive markets. We’ve worked successfully with diverse practice areas including estate planning, family law, personal injury, business litigation, and intellectual property. The common factor is an owner who recognizes the limitations of competing on price or traditional marketing alone and wants to build structural advantages. Firms typically have 2-15 attorneys and are looking to scale profitably.
Do I need to have a clear strategy already to work with you?
Not at all. In fact, most clients come to us precisely because they lack strategic clarity. Our process is designed to help you discover and develop your unique competitive advantages, even if you’re currently unsure what sets you apart. We’ll guide you through a structured process to identify opportunities in your market and build a positioning strategy that leverages your specific strengths and capabilities.
How much of my time will this require?
Our process is designed for busy law firm owners with a focus on effectiveness rather than marathon sessions. Instead of one exhaustive workshop, we work through a series of focused 60-90 minute meetings spread over several weeks. This approach includes pre-work to prepare for our sessions, strategic homework between meetings to implement key concepts, and post-work to ensure proper execution. The total time commitment averages 2-3 hours per week during the strategic development phase, with most of that time spent on high-value implementation rather than lengthy meetings. This methodical approach produces more sustainable results than intensive workshops because it allows for testing, refinement, and proper integration into your practice.
What’s the investment for your services?
Our services range from $2,500 for the initial FirmFoundation Strategy Planning Workshop to $2,500-$7,500 monthly for ongoing Fractional Chief of Staff services, depending on the scope and intensity of support needed. The Visionary Velocity 13-Week Implementation program is $6,000. Most clients see ROI within 3-6 months through increased rates, improved client acquisition, and operational efficiencies. We’re happy to discuss payment plans that align with your cash flow needs.
Ready to Transform Your Practice?
Schedule a 15-minute discovery call with me today and learn how we can elevate your business together. Let’s unlock your potential and set your practice on the path to success.
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