Visionary Velocity Program
You Have the Blueprint. Now Build the Business Around It.
The Visionary Velocity Program is 12 months of systematic strategy execution — combining weekly group coaching, individual sessions with Craig, and the platform to run your competitive advantage week by week.
$4,997/year — Rolling enrollment
Book a Discovery CallMost owners can see the opportunity. The program gives you the structure to actually claim it.
Finding your competitive advantage is one problem. Executing it — consistently, week by week, while running a business — is a completely different problem.
That's what almost every coaching program gets wrong. They help you build a vision and then leave you alone to execute it. The Visionary Velocity Program doesn't work that way.
Four 90-day sprint cycles. Weekly group coaching. Individual sessions with Craig. A platform that keeps your strategy visible and executable across your entire leadership team. Three guarantees that put the risk on us, not you.
What makes this different from every other program at this price point.
Three things most programs can't match:
The primary differentiator
The outside-in approach.
Craig starts with your market and competitors, not your goals. Most programs start inside the business and work outward. That single inversion changes everything about the strategy you build.
The guarantees. Three checkpoints. Three specific commitments.
- Week 4: Complete 3 weekly planning sessions or receive a full refund. No questions asked.
- Week 13: Complete your vision, Q1 plan, and reclaim 5 hours per week — or receive a full refund and keep everything.
- Week 52: If you've done the work consistently but still can't execute independently, Craig extends the program free for 6 months.
No other program at this price point comes close.
The diagnostics. $12,000+ in enterprise-level competitive intelligence included. Business Health Score, Industry Intelligence, Behavioral Assessments, and Business Valuation. Most owners make strategic decisions without ever seeing this data. Velocity clients start with it.
What's included.
- 52 weekly group coaching calls — every Monday at 2PM CT
- 6 individual sessions with Craig — onboarding, quarterly reviews, and strategic checkpoints
- Full Visionary Velocity app access for up to 20 users
- Business Health Score
- Industry Intelligence — market analysis, competitor research, growth rate assessment
- Behavioral Assessments for owner and team
- Business Valuation at end of year
- Three checkpoints with three guarantees
- Four 90-day sprint cycles with rolling enrollment
Total diagnostic value included: $12,000+
Program price: $4,997/year — that's $96 per week.
The weekly rhythm.
Every Monday at 2PM CT, the group meets with Craig. He teaches a strategic topic relevant to where the cohort is in the 90-day cycle. Members can share their weekly plan for optional group review and feedback.
Between calls, members complete their 90-minute weekly planning session inside the app. Track your Most Velocity Priority. Update your scorecard. Move your initiatives forward.
You're never more than seven days from help.
What you walk away with after 12 months.
- A documented competitive advantage — the specific reason customers choose you over anyone else
- A 3-year vision with measurable Key Success Measures
- Four completed 90-day sprint cycles with measurable results
- A weekly execution rhythm that runs independently of your heroics
- A leadership team aligned around the strategy inside the app
- A Business Valuation showing what your business is worth — and the gap to close
- The strategic thinking capability to continue evolving your competitive advantage without Craig
Common questions.
- Can I pay monthly?
- Yes. A monthly payment option is available. We'll walk through it on your discovery call.
- I'm joining mid-year. How do I start?
- Enrollment is rolling. When you join, we catch you up during your first quarter, then you move into the regular 13-week cycle with the rest of the group.
- What if I miss a Monday call?
- Every Monday call is recorded, and the notes are distributed to all members, so you never fall behind.
- How do the guarantees work?
- There are three checkpoints, at Week 4, Week 13, and Week 52. Each one is a specific commitment, listed in full in the guarantees section above.
- How many people on my team can use the app?
- The program includes Visionary Velocity app access for up to 20 users, so your whole leadership team can work from the same strategy.
This program is not for everyone.
It's not for owners looking for a quick fix. It's not for owners who aren't willing to commit 90 minutes per week. It's not for owners who want someone to do the work for them.
It's for owners who are done competing on price and hustle — and are ready to build a business around a real reason customers choose them.
"Do you have the courage to be the only one doing it?"
— Craig Paxson, Strategy Architect
Not ready for the full program?
Start with the Competitive Advantage Blueprint. It's a $750 half-day session, and your Blueprint fee is credited toward the program if you decide to join.
The next step is a conversation.
Rolling enrollment means there's no deadline pressure. But there is a real question worth answering sooner rather than later: what is competing on price costing you every month you don't have a better answer?
Book a discovery call. We'll talk about where you are, what the program looks like, and whether it's the right next step.